How to Change the World of Warcraft

“Politeness is as much concerned in answering letters within a reasonable time, as it is in returning a bow, immediately.”
Philip Stanhope, 4th Earl of Chesterfield

How to Change the World of Warcraft

Players want to have a voice. Blizzard has been great in opening forums for feed-back, especially during the Alpha and Beta phases of development. You can write in, among many, and help fine tune the designs upcoming in the new expansion.

However, we players also want to make change. One makes change in the digital World of Warcraft in the same ways that change is made in the real world of politics and commerce.

If you want your voice to be heard, here is what you don’t do!

  • Don’t make the 326th comment in The Queue of Blizzard Watch. “If Blizzard doesn’t fix PvP, I am going to unsub.” This comment, buried under hundreds of pictures of people’s lunch and transmogs will never (ever) be seen.
  • Don’t fire off a rant on Twitter. Getting  a tweet from xxxpallykiller184 will not budge too many seismic needles.
  • Don’t blog on it. Five Ways to Improve Trade Chat (I’m guilty, I confess!) won’t be seen by any dev. And even it was, it is simply another in a long, very long blur of digital crap scrolling on someone’s screen.
  • Don’t make a Youtube. I’d guess a million videos are uploaded every day; the chance of anything going viral is about the same of winning a lottery — it’s not going to happen. I hate to squash dreams, I’m sorry.
  • Don’t bother on Twitch. The hosts may think they are super-stars but look again in six months.

The way to make change is to be a person. Sit down and write a letter on a piece of paper and mail it. A hard copy on someone’s desk is 30 times more powerful and lasting than any email. Sign it with your own name and expect a response.


Dear Chris Metzen,

My name is Sally Jones and I’ve enjoyed the World of Warcraft since the Burning Crusade. I’m a long time satisfied subscriber and this terrific game is now part of my home and social life.

I’ve looked through your generous developers notes and see upgrades to many systems. These are welcome and anticipated changes to classes, questing, dungeons and so much more. However, I have seen nothing on upgrading the guild experience in Legion. This is a big part of my successful experiences and I want to see promising changes for guilds as well.

Not seeing any upgrades to the guild experience, I must admit that my interest will wane and I will have a feeling of neglect. I would see little option beyond cancelling my long-time subscription.

I look forward to your response.

Sally Jones
1234 Mockingbird Lane
Cleveland, Ohio

Please don’t get side-tracked with the guild example. It could be anything. As a paying customer, you have a right to be heard and this is the avenue.

If you don’t feel that this is enough or that Mr. Metzen is too busy; simply CC his boss. If he knows his boss got the same letter, then he has to show that he is doing his job. He can’t pretend he didn’t get it; they will have to talk about it.

Still not happy? CC WoWhead and MMO Champs. CC Yahoo News. CC the mayor! CC your damn lawyer. The list of carbon copies (CCs) is powerful in that one dare not ignore the message.

If you want to make change in the World of Warcraft; be a person. Be a respectful customer and have a wide-spread voice.

Mr. Chris Metzen
c/o Blizzard Entertainment
16215 Alton Pkwy
Irvine, CA

Robert A. Kotick
President and CEO Activision
3100 Ocean Park Boulevard
Santa Monica, CA 90405

Don’t be frustrated with your favorite game and howl at the moon. Sit down and write a letter; it’s powerful stuff. Go ahead, finish with “for the horde!”, you know you want to.


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